Transactional Account

The Challenge:

A financial institution aimed to increase transactional account adoption among personal loan and vehicle finance customers. Key challenges included managing 40,000 leads/month, encouraging account switching, boosting activation and legislative compliance.

The Solution:

MSA used data analytics to rank leads and allocate agents to specific customers. We

introduced a salary switch incentive and streamlined real-time processing. All supplemented with real-time reporting.

A "Poke the Bear" initiative was introduced to re-engage inactive accounts,

The Outcome:

The campaign launched in under two weeks with a conversion rate that exceeded industry

benchmarks. 45% of accounts became active in 30 days. Salary switch adoption improved

retention, while the "Poke the Bear" initiative boosted activation.