About Us
Our focus is to be the leading contact center in SA, not measured by size, but rather by quality.
Market SA was founded by Neil Novick in 1999 and specializes in tele-marketing campaigns. Market SA is licensed by the FSCA (License # 17838) and is recognized as an approved financial services provider.
MSA conducts customer care, tele-sales and retention campaigns for financial institutions
Our strength lies in our ability to successfully convert prospects into sales without compromising quality
Market SA's approach to project implementation involves joint analysis and planning with clients, which we consider to be key to success
Market SA runs an ongoing outbound call center project that raises funds for multiple charity organizations in South Africa
Skills & Resource Capabilities
We currently employ around 1000 people. Carefully selected and who have undergone comprehensive training.
​
Our managers and quality controllers
began their careers as call centre agents and have grown through the ranks according to their skills, performance and commitment.
​
We are FICA and POPIA compliant and have an FSCA license.
Quality Assurance & Systems
Market SA strives for 100% quality and listens to all sales. Sales are only sent to clients when deemed compliant.
​
The company prioritizes quality over quantity and strictly adheres to time
constraints for delivering sales to clients.
​
All sales undergo evaluation by Quality Assessors to ensure adherence to client standards.
​
Queries are addressed, and feedback is provided within service level agreement.
Contact Centre Technology
Market SA utilizes best-of-breed technology to meet the technical requirements of our clients.
​
Our in-house system, developed and maintained by Market SA, offers a wide range of functionality.
Deployed technology includes Preview/Power Dialing, Voice Logging, Computer Telephony Integration (CTI), Interactive Voice Response (IVR), Application Management, and Comprehensive Reporting Tools.
​
Market SA ensures that agents are provided with the necessary hardware and bespoke software, specific to your campaign's need.
Recruitment and Training
Training is essential for our staff to understand their responsibilities and to interact effectively with clients.
Recruitment and training are performed internally.
Our call center employees receive orientation and ongoing training to comply with regulations and industry standards.
​
​Continuous screening is conducted throughout the training process.
